About Us
Designed for
Movement & Comfort.
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Premium Fabric
Crafted from high-quality materials that feel soft on the skin while staying durable wash after wash.
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Lightweight Design
Breathable and flexible construction keeps you moving freely—whether training, traveling, or relaxing.
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All-Day Comfort
Minimalist, versatile, and effortless—engineered to be your everyday essential, no matter the occasion.
The world moves fast—our essentials are designed to keep up, while supporting a future that lasts.
A person should feel two things: confident and authentic. At Nova+ we believe there is true luxury in simplicity. Aero is designed for the individual who lives, works, and moves not for a figure in a painting. Balance is never easy; it is always a challenge. We studied the relationships with materials, makers, and collaborators which were built carefully over time. My aim is to make everyday essentials feel elevated and to give people a clearer, stronger image of themselves, one that inspires confidence and happiness. I don’t believe in casual as “less.” To me, the clothing we live in every day is the most important of all. - Salah Kassim
Founder and CEO